To help identify a funder, one specific product or brand name item may be mentioned in audio and depicted in an ad. In addition, up to three generic product lines or target markets for a company’s products may be mentioned in audio and identified by means of text or generic symbols in video (e.g., “maker of the VAX-111 computer [specific product] and other computers for business, government, and personal use [target markets].”
It is permissible to cite location, telephone number information and website addresses. In the alternative, it may be a generic reference to the area served.
Slogans and Corporate-Positioning Statements
Slogans or corporate “positioning” statements that are used to identify a company are acceptable; direct comparison with other companies, or with other companies’ products or services (“when a Cadillac just isn’t good enough”) are not permitted.
Use of People
Actors/actresses or corporate representatives may appear in a credit. Further, for purposes of identifying a funder, employees of a company may be shown in a credit, provided, however, that if employees are used, specific products may not be shown.
Preferred Formats & File Types
Send image files in the form of .jpg (.jpeg), .png, or .gif. We can also accomodate most third party creatives or tags.
Required Formats & File Types
Email alert ads can be static images or .gif file (no Flash). Serving System and Tags. All messaging units are served through a third party system, DoubleClick for Publishers (DFP). Third Party Tags are accepted and must integrate with the DFP serving system. Creative Delivery. Please allow 48 hours for launch of materials.
- To clearly distinguish advertisements from editorial content, we require that all white background ads come with a border.
- All ads with off-site links will open new browser window.
- No on-load pop-over ads.
- All versions of creative that will be served via a third party must be provided for testing and approval prior to appearing on the site.
- In the event a third party ad server fails or fails to respond in a reasonable time frame, the Tribune has the right to pull the ad from our pages until the problem has been rectified.
- Images need to be good quality and have visual integrity. They cannot be pixelated. This being said, the smaller the file size the better. Maximum acceptable size is 1MB.
- If the sponsor does not have a graphics person it can send a logo, preferably an Adobe lllustrator .eps file that can be re-sized without compromising quality.
- All Flash ads need to be accompanied by a static image version of the ad. Flash ads may loop a maximum of three times, and should run under 12 seconds total. Please apply these same guide lines for other animated file types, such as .gif files.
- All ad units must be clearly identified as such.
468 x 60
300 x 250 728 x 90
The Texas Tribune reserves the right to reject any ad based on content or images contained in the banner.